AI-first product leadership for construction compliance software
John W Garay
VP of Product at B2Gnow
Product Management, Product Marketing, and
Go-to-Market Strategy for Growing Software Companies
I’m a product executive and VP of Product at B2Gnow, where I lead AI-first product strategy for construction and government compliance software — supplier diversity, labor compliance, and grant management.
For 20+ years I’ve helped growth-stage and PE-backed SaaS companies scale: launching products, building product teams, and driving GTM across construction, proptech, martech, and fintech. I’ve led M&A integration, mentored product talent, and contributed to multiple successful exits — including a 10x valuation jump at a prior company.
I work the seam between engineering, marketing, and the customer — with AI in the loop by default — to ship clarity, adoption, and growth.
Product Roles
Head of Product
I am a strategic software product leader who collaborates closely with Engineering teams to deliver products that are aligned with the company's strategic vision while meeting ongoing customer needs. This role involves working closely with teams across the organization to effectively bring new products to market and drive results.
Software Product Management
I work closely with developers to craft stories and prioritize the product roadmap, with the ultimate goal of achieving customer satisfaction and driving business growth. In addition to collaborating with the development team, I often establish strong relationships with key customers to gain a deeper understanding of their needs and requirements.
Software Product Marketing
I serve as the public face of a product by conducting market and competitor research to create a distinct and differentiated product messaging strategy that caters to specific target personas. This messaging is then amplified by the marketing team throughout the customer journey to maximize impact and engagement.
“I have worked with and managed John for over 3 years. Throughout my career, I have never met a better Product Marketer. When I changed companies, I brought John with me. He consistently produces high-quality work, is thorough and meticulous. John is a great team player, thinks strategically, and always looks for ways to contribute. I have enjoyed working with him and could always count on his opinion.”
Scott Bartlett
VP Marketing, InEight
General Manager, Accruent
Software Categories
Construction / Property Tech
Designed and delivered construction project management software solutions across the entire construction project lifecycle, including estimating and bidding, project management, and ongoing asset management, maintenance, and capital planning.
Gov / Construction Compliance
Helping agencies and enterprises stay compliant on public-infrastructure and government-related work — supplier diversity (DBE), labor compliance, vendor management, audits/payments, and grant workflows — with AI-enabled product experiences.
Marketing Technology - Martech
Designed and delivered a new SaaS and mobile promotional marketing platform that has been adopted by thousands of local merchants and has attracted hundreds of thousands of active consumers.
Financial Technology - Fintech
Delivered and marketed sales tax automation software and services to ensure compliance. Additionally, created a consumer payments platform that facilitates purchase transactions worth tens of millions of dollars annually.
I Have Built and Marketed Software for Multiple Industries
Construction
Project management and construction management software for linear and vertical construction subcontractors and contractors around the world that helped them manage active projects, reduce risk, and increase project certainty.
Real Estate Property Owners
Property and asset management software that helps facility owners plan, maintain, and deliver safe and comfortable environments for their tenants.
Education
Capital planning and maintenance management software for K-12 schools, colleges, and universities that helps them provide safe and comfortable environments.
Government / Public Sector
Project management, construction management, and maintenance management software used by public sector owners at the local, state and federal levels of government.
Healthcare
Maintenance management and capital planning software used to provide safe and healthy environments for medical providers. Also helps ensure regulatory compliance with The Joint Commission.
SMB / SME Small Businesses
Promotional advertising and payments platform to help local merchants drive more revenue and foot traffic from nearby consumers. Focus on local health & beauty, family entertainment, and restaurants.
“I had the pleasure to manage John directly at Accruent. During that time, we worked together on major projects to rebuild the marketing infrastructure. John's business understanding, quality content writing abilities and experience in the marketing process, played a significant role in the achievement of our goals. John's team player spirit and ability to communicate with different stakeholders, helped him thrive in a complex environment. No matter if we were cruising or going through a rough patch, I could always count on having a friendly, honest conversation with John, this meant a lot to me.”
Aviram Hinenzon
VP Marketing, Accruent